The Mezuratee T-shirt—Comfort Redefined
By Futamura Kota
Jill Lamm’s Mezuratee Extra Comfortable T-shirt combines ultimate comfort and design that can only be possible through the dedicated passion of its creators and an uncompromising focus on production quality.
By approaching each stage of the creation process with ethically based decisions—from designer to manufacturer—and upholding an uncompromising philosophy that everything from crafting to customer service should be comfortable, the only possible outcome is a T-shirt embodiment of the highest quality.
Jill Lamm's Mezuratee not only boasts comfort and practicality but embodies the central idea that fashion is self-expression through clothing.
Traceability Through Transparency
At the core of every business plan lies the fundamental idea of selling a product. The mission and story behind it, on the other hand, is unique.
Lamm's mission is to create a platform where people can gather and live their passion in an environment built on mutual respect. Traceability is at the core of our values. Our products are made by a team of passionate people with a story that consumers can relate to.
There are many reasons why businesses won't make information about their products public—the fear of falling behind the competition or being unable to fulfill orders. None of these put the consumer first.
For customers to feel good about wearing a piece of clothing, they need to understand and relate to the passionate people involved in the creation process.
Because Lamm cares deeply about traceability, we happily make our product information public for our customers' benefit.
Combining Vintage Craftsmanship with a Retro Aesthetic
This T-shirt is the unique result of converging influences from Jill Lamm's 2013 collaboration with the established Brand "B," known for emphasizing sustainable fashion with its Japanese Craftsmanship X Street Style concept, and the print design atelier F-Plot, which has helped to shape Harajuku's textile design scene over the past 20–30 years.
By sourcing the best raw materials and producing fabric using an extremely rare loopwheel technique, only the highest quality clothing can be expected. Furthermore, through the relationships Brand "B" has built with Japanese manufacturers, and Jill Lamm's passion that has been brought to life with the cooperation of F-Plot, this T-shirt is genuinely one of a kind.
The manufacturing process takes place at a factory in Tokyo's Edogawa District, famous for upholding traditional Japanese craftsmanship. We decided this would be the best place for sourcing vintage sewing machines and the jersey material needed for our products.
Cooperating with the many people involved in manufacturing was no easy task. Brand "B" is among the few who make visits to the manufacturing factories to ensure that the crafting environment always is in the best condition, while also ensuring that fair profit is generated. This product came to be because of all the fantastic people involved in trying to give you their best piece of clothing.
To elaborate a little further, only valuable fallen supima cotton (recycled cotton) is used. And because a loopwheel machine is part of the manufacturing process, the resulting comfort is outstanding. Furthermore, without any visible seams, this piece of clothing provides the ultimate comfort and style.
Being particular about the sewing technique when using such high-quality materials is essential too. Fitting the elasticity of the material, the Tenchi stitching technique (single stitch) has been chosen. This is our 100% Cotton T-shirt.
In cooperation with "F-Plot + Azoth," which helped shape Harajuku and Sendai's textile design scene for the last 20 years, prints are carefully handled using screen printing techniques in Sendai. The design theme chosen to represent the retro look is, of course, Jill Lamm. A designer from the 80s who adores designs and T-shirts of the 60s is the image that should be delivered.
This vintage product is not only the result of loopwheel machine production, Tenchi sewing, and screen printing techniques, it is much more. It is a unique piece of clothing designed to be worn by people who appreciate the story and passion behind its production.
While the price tag might sting for some, it's a reflection of the skills and passion poured into every step of creating the extra-comfortable Mezuratee.
Please give the relaxed Mezuratee a try. It combines comfort, functionality, and brilliant texture, finally realized in such an exquisite balance.